16 Sep The Friday Five: Using Search in your Work, Cognitive PR & Strategies for Content Marketing

This week was Social Media Week London (or #SMWLDN for those who followed it on Twitter). I didn’t get to any events due to work commitments; my own trip to London was to Wembley Stadium to watch Tottenham v Monaco in the Champions League. A record 85,000 fans packed into the stadium for a match that had an amazing atmosphere but, ultimately, a disappointing result. But I digress.

I always find Social Media Week a real mix; some good insight mixed with a lot of ‘no shit sherlock’ stuff. It can be a bit of a lottery when selecting an event to attend. But if there’s one thing that I’ve noticed this year, and over the last 18 months in general, it’s that social media marketing is starting to mature.

A couple of years back, marketing and communications professionals were prepared to ask for help when it came to social media. But now it seems that everyone thinks they can do it, regardless of whether or not they know anything about it. It’s an odd climate that I personally find it hard to get my head around.

Anyway, below is my list of the five best articles I’ve read in the last 7 days that I think you should read to. To ensure you receive this every week, SUBSCRIBE HERE.

1. 5 Ways to Use Search Data in Your Work Today from Edelman

2. Moz Returns to SEO by Rand Fishkin

3. Enhance your skills with cognitive PR by Neville Hobson

4. Facebook Says About 10% of News Feed Stories are Actually Read from Venturebeat

5. 8 Strategies to Stand Out When You’re Late to the Content Marketing Game by Mark Schaefer

For a summary of the week’s major news in just 5 minutes, check out this week’s edition of Digital Drive Time below. This week I’ve got news of important developments at Twitter and YouTube, evidence of the increasing importance of video, and quite possible the most ill-conceived promotion ever!

You can also now follow me on Instagram for a daily dose of digital communications news.