10 Sep Has Everything that Needs to be Said, Already Been Said?

Daniel: Writing Time Thief (follow @thepaulsutton on Instagram)

This weekend I sat down to draft a couple of blog posts. I’ve had a few topics floating around my head for a while, and with a newborn baby stealing most of my writing time (and sleep) these days, the opportunity of a precious hour or two just to sit and write was too good to miss. You know how much I wrote? Nothing. Nada. Zilch.

After an hour of struggling to formulate something original, I gave up and turned my attention to my three year old instead. And it left me wondering whether we’ve reached a stage in comms, social media and PR where there’s very little new to talk about. It’s said that more information is now uploaded to the internet every second than has ever existed in the entire history of space and time. Or something like that – I can’t find the exact statistic, but you know the one I’m talking about. And in the face of that, how much more can we write about social communications that hasn’t already been written? Are all of us bloggers just covering old ground? Even this post is nothing that hasn’t been written about before in other places.

I don’t have the answers to these questions; my weekend experience has led me to this point and no further. And so this post is intended as a conversation starter more than anything else. If you can spare me two minutes of your day, I’d really, truly appreciate your thoughts in the comments below. Do you read much that’s truly original in the blogosphere any more? Have you widened your reading topics to counter a lack of fresh thoughts or content? Furthermore, do you even think blogging still has a place? Or have other forms of (social) media now usurped blogging as a personal thought leadership tool?

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