If you’ve spoken to a social media marketing consultant recently they’ll probably have said to you something along the lines of: “Live video is what counts in social media nowadays. To beat the algorithms you need to start producing live video for Facebook/Instagram Stories”.
Well listen up: No. You. Do. Not.
There is no questioning the fact that live video works well on Facebook at the current time and that Instagram Stories are big news. No argument from me on either front. But what I do take issue with is that live video is suitable for everyone. Or even that Instagram Stories is suitable for everyone. [Read more…]