Print media circulation figures have been in decline for many years. Since the turn of the century, readership of the national print media has gone into freefall, and it’s now decreasing at a consistent rate of between 7% and 12% per year in the UK.
These are facts. You can’t argue with them. Or can you?
I recently carried out some digital media training for a communications agency, the introduction to which was devised to set the scene around exactly why attention to digital media is increasingly important. I showed the graph below (source). [Read more…]