Social Media for Dummies

06 Nov Social Media for Dummies

Posted at 13:15h in Social Media by

So you want to generate awareness, loyalty and conversions from social media, right? Here’s the big secret in a highly scientific mathematical formula:

Reach = Followers x Engagement

At its core, it’s that simple. And it always astounds me how many people don’t understand this most basic of principles.

I think it’s because of words and phrases like this:

  • Relevance
  • Influence
  • Affinity
  • Brand positioning
  • Timing
  • Conversation
  • Creativity
  • Content strategy
  • Business outcomes

They’re all valid. And they’re all important. And, over time, you should layer all of them over that formula. But time and time again I see organisations and the people within them over-complicating social media for no good reason.

How about keeping it simple?

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Posted by Paul Sutton

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