The first blog post I ever wrote was some time in 2008. Though I can roughly pinpoint the date, I have no idea whatsoever what that post was about.
At the time I was running an ecommerce company dedicated to luxury pet accessories. Yes, really. It was called The Pet Extraordinarium. Again, yes really. It was the brainchild of my wife and I, and we were doing well until the small matter of a global financial meltdown wiped out the hopes of a generation. But that’s another story.
In the mid 2000s, blogging hit the mainstream. It had exploded over the previous few years, and communications professionals were becoming more and more interested in the medium as a marketing tactic. That’s how I came to it; blogging about topics related to pets in a bid to shill cat collars and dog beds. I remember being amazed when one post I wrote about a dog that was supposedly starved in the name of of “modern art” went viral.
Around that time I also blogged as a cat. ‘The Jake Files’ was my attempt to ingratiate myself with an online community of cat lovers who, for some reason still alien to me, insisted on writing in the voice of their pets. It was in the days when forums were big and blog posts written by cats created chat. What a time to be alive. [Read more…]