07 May Digital Drive Time #1: Ready To Go?

For a long time now I’ve been wanting to produce and publish some video content. But I’ve had one tiny problem. Well, technically I’ve had three tiny problems: my kids. With three children under seven years old, a demanding (but amazing!) wife and a busy job as an independent consultant, finding the time to regularly devote to recording and editing videos is nigh on impossible. Or so I thought.

And then I had a thought. I spend a fair bit of time each week in the car driving to client meetings. So why not record my videos on the road? Enter Digital Drive Time.

Over the next few weeks I intend to publish a weekly round up of news that affects the communications and digital marketing industry. I’ll include topical stories and thoughts on social media developments, trends and campaigns. I’ll flag relevant articles that I think are worth reading. And along the way we’ll (hopefully) have a bit of fun too!

I truly welcome any and all comments you may have, either on the stories I feature or on Digital Drive Time as a whole – what do you like, what do you dislike, what would you like to see less of, what would you like to see more of…?

Just drop a comment below. Digital Drive Time is also published direct to my brand new Facebook Page, at www.facebook.com/paulsuttonltd, where I’ll be sharing more thoughts and ideas throughout the week.

In this week’s episode I talk about some very interesting brand partnerships for Snapchat with Luis Vuitton and NBC; a couple of great digital PR stunts from Krispy Kreme and Radiohead; the demise of the short-lived New Day newspaper; and I have a bit of a rant about crap newsjacking…

So. Ready to go?