04 Feb #KleenexKiss: Would You?
It never fails to stun me how naive brand marketers can be when it comes to hashtag fails. The point was brought home to me, yet again, on Tuesday by everyone’s favourite tissue brand (?) Kleenex.
#KleenexKiss is, for me at least, a tad bizarre, consisting as it does of filming yourself kissing a tissue and sending it to a deserving friend. Huh? You know, rather than just saying something to them. Or messaging them yourself. And I’m not the only one this is completely lost on.
Why would I send a #kleenexkiss when I could just message the person I love direct? Why do I need to reg. for a website to do that for me?
— Vikki Chowney (@vikkichowney) February 2, 2015
But let’s park that, move on and turn our attention to the hashtag itself. In the great history of hashtag fails this might not make the top ten, but come on…it’s 2015, folks. Anyway, so the hashtag:
#KleenexKiss.
Just let that settle for a moment or two.
#KleenexKiss.
Ummm…listen, I’m not going into the detail myself, suffice to say you should probably read this from the Urban Dictionary (warning: features the phrases ‘love juice’ and ‘wet spot’). I’ll just leave you with a few choice tweets from the many I saw. Make your own mind up whether this was a good idea or not.
Not quite sure what a #KleenexKiss is but surely too much of it will make you go blind! — Kofi B (@mrfox83) February 2, 2015
The #KleenexKiss …. a softer way to clean up after a special moment with yourself — Adam Ward (@Adam_Ward19) February 2, 2015
Taking bets on how long it’ll take #KleenexKiss to enter Urban Dictionary as a euphemism… — Jo (@jo_bromilow) February 2, 2015
Bit frightened to click on the #KleenexKiss hashtag O_o — TallManwithGlasses (@stuartwitts) February 2, 2015
No one thought this hashtag through, did they? #KleenexKiss — Emma Brooke (@ejbrooke) February 2, 2015
Someone at Kleenex needs an Innuendo Consultant on their marketing team, quickly. #KleenexKiss — Steve Farnworth (@stevefarnworth) February 2, 2015
